Abigail Bergman
I am a 5th year PhD candidate in Marketing at the Stanford Graduate School of Business.
My research examines how people share and interpret goal pursuit journeys, for example exploring when stories of smooth versus struggle-filled progress inspire others and how narratives that respond to failure through acceptance versus learning impact readers’ motivation.
I am originally from Los Angeles, CA and I hold a master’s degree in Social Science Research from the University of Chicago and a bachelor’s degree in Neuroscience from Smith College. When I’m not working on research, I can usually be found swimming or crocheting.
You can reach me via email at abbyrb@stanford.edu.