Abigail Bergman
I am a 5th year PhD candidate in Marketing at the Stanford Graduate School of Business originally from southern California.
My research examines how people share and interpret goal pursuit journeys, exploring when stories of smooth versus struggle-filled progress inspire others. I hold a master’s degree in Social Science Research from the University of Chicago and a bachelor’s degree in Neuroscience from Smith College.
When I’m not working on research, I can usually be found swimming or crocheting.